Paramount+‘s international ad-tier plans are coming together.
The streaming service’s Basic (with ads) tier will roll out in Canada in April and June in Australia, priced at C$6.99 ($5.15) and A$6.99 ($4.55) per month, respectively.
Addtionally, Paramount+’s premium subscription tier will launch in Europe this month, beginning with France, where it is priced at €10.99 per month.
It is already available in Australia, Brazil, Canada and Mexico, offering higher quality streams of shows such as Star Trek: Discovery, Tulsa King and A Gentleman in Moscow and access via four devices.
The news is one of the biggest international developments for Paramount Global since it announced it was rolling back its original content plans in most territories, with only its free-to-air networks in Australia, Argentina, Chile and the UK protected.
Marco Nobili, EVP and International General Manager of Paramount+ said: “Our pricing strategy and a market-by-market approach to our offering is key to providing customers choice, flexibility and value. The ‘Premium’ tier has demonstrated great success in Canada, Australia and Latin America, and I am confident this offering will enable us to reach new subscribers in Europe, as well.
“As we launch ‘Basic (with ads)’ in our international markets, we can also offer our incredible content at an even more competitive price to ultimately increase our reach and expand our advertising offerings to partners. The ‘Basic’ tier allows us to continue to lead on value by providing consumers an even more affordable entertainment choice for the entire family.”
Yesterday, Paramount promoted Beverley McGarvey to President of Network 10, Head of Streaming and Regional Lead for Australia and New Zealand.