The space race rarely seemed so serious.

Jerry Seinfeld‘s new Netflix comedy Unfrosted: The Pop-Tart Story charts a challenge that’s cleverly made to seem equally consequential: the ’60s-era battle between Kellogg’s and Post cereal companies to reinvent breakfast with the development of what would come to be known as Pop-Tarts.

And the stakes are high – and deadly.

“How did it get this far?,” someone asks.

“It’s breakfast,” comes the response. “Things happen.”

Netflix has assembled an all-star cast to tell this truth-inspired tale, with Seinfeld, making his directorial feature debut, starring alongside Melissa McCarthy, Jim Gaffigan, Amy Schumer and a slew of famous faces in cameo appearances (think It’s A Mad, Mad, Mad, Mad World). Among them: Hugh Grant, Max Greenfield, Bill Burr, Daniel Levy, Christian Slater, James Marsden, Cedric the Entertainer, Jack McBrayer, Fred Armisen and Thomas Lennon.

In addition to directing, Seinfeld co-wrote the script with Spike Feresten, Barry Marder and Andy Robin. Producers include Seinfeld, Feresten and Beau Bauman.

Unfrosted arrives on Netflix on May 3.

Check out the new trailer above.