Jessica Alba is stepping down from her role at the company she founded, The Honest Company.
The star of films like Fantastic Four and Sin City founded the personal care and baby products company in 2012 and was the Chief Creative Officer. In a statement, the company said Alba would now “shift her creative energy to new endeavors” while remaining on the board of directors.
“When I created The Honest Company, I set out to change the consumer product industry and I can proudly say, we did just that,” Alba said in a statement. “Honest has been a true labor of love for me – one that showed me what’s possible when you infuse purpose into business. While there never would have been an easy time to make this decision, I know we have a leadership team in place to advance my founding vision and protect Honest’s reputation as an industry changemaker.”
She continued, “As I transition, I look forward to contributing to the company’s success in my role on the board of directors as I redirect my focus on new projects and passions.”
The company began trading on the Nasdaq in 2021, and as Alba announced her exit, CEO Carla Vernón called her a “true visionary.”
“I offer our deep appreciation on behalf of the management team, our board of directors and generations of Honest employees for Jessica’s leadership through the years,” Vernón said. “I am pleased Jessica will remain an advisor in her role as a member of our board of directors. And, as she shifts her focus to exciting new ventures, we will be cheering her on.”