EXCLUSIVE: Apples Never Fall is off to a strong start on Peacock.
The series debuted on March 14 and, in its first weekend on the platform, it racked up 400M minutes watched, according to Nielsen data.
That’ll place it at No. 5 among streaming originals on the upcoming Nielsen streaming charts. The series is also the No. 3 streaming original drama series in the U.S.
The Nielsen charts won’t be publicly available for another month, so it’ll be quite a while before there’s more details on how it stacked up against competitors’ streaming originals.
Since only four days of viewing were captured in this measurement interval, it’s possible that the series will maintain this spot or even move higher in its first full week of availability. It’s worth noting that all seven episodes were released at once, which usually means a series will fall off the charts fairly quickly after audiences binge.
However, this is already significant viewership for a Peacock original as the streamer often struggles to break through on the Netflix-dominated charts. Peacock managed to get its first original on the charts last year when The Best Man: The Final Chapters ranked No. 5. About a month later, Poker Face landed at No. 3 on the streaming originals list.
Most recently, last month Peacock earned two spots on the originals list, a rare feat for the streamer, as Ted came in at No. 7 with 429M minutes viewed, while The Traitors was at No. 8 with 402M minutes viewed.
Apples Never Fall is based on Liane Moriarty’s novel, which centers on the seemingly picture-perfect Delaney family. Former tennis coaches Stan (Sam Neill) and Joy (Annette Bening) have sold their successful tennis academy and are ready to start what should be the golden years of their lives. While they look forward to spending time with their four adult children (Jake Lacy, Alison Brie, Conor Merrigan-Turner, Essie Randles), everything changes when a wounded young woman knocks on Joy and Stan’s door, bringing the excitement they’ve been missing.
But when Joy suddenly disappears, her children are forced to re-examine their parents’ so-called perfect marriage as their family’s darkest secrets begin to surface.
All episodes of Apples Never Fall are currently streaming.