Asylum Entertainment Group is rebranding and has a new CEO.
The company is rebranding to Pantheon Media Group and former HBO Max unscripted boss Jennifer O’Connell has been named CEO.
O’Connell launched Velvet Hammer Media last year with Rebecca Quinn and is behind series such as The CW’s The Big Bakeover and Roku’s Best Bite Wins. O’Connell will remain Co-CEO of the company, which, in 2023, took investment from Endeavor, which also backs Asylum/ Pantheon.
Steve Michaels, who was previously CEO of the company, will become Chairman.
Pantheon Media Group includes around 20 unscripted labels including Done+Dusted and Film 45.
Jen O’Connell said, “It has been wonderful building Velvet Hammer Media under the Endeavor banner with Rebecca Sanhueza and, through that relationship, working closely with Steve and his incredibly hard-working and talented team. Steve has curated a diverse powerhouse of global storytellers delivering quality unscripted content under his impressive umbrella and I am excited to work with this eclectic group of companies. I know that working with the Pantheon Media Group banner, Velvet Hammer is also positioned for further creative success in years to come.”