EXCLUSIVE: CAA has signed Carlos Eric Lopez, a Mexican American personality, founder, photographer, creative director and cultural curator with more than a decade of experience in the entertainment and lifestyle industry.
Lopez is behind the yearly Dia de Muertos celebration that brings together prominent figures from the Latino community, uniting hundreds of artists, tastemakers, executives, musicians, grassroots organizers and celebrities. Deadline was on hand at last year’s celebration honoring Gael García Bernal with the Life & Legacy award. He is also the founder of Cura Lita, a beverage company that celebrates and honors the Latino community and its rich heritage.
“What excites me most is the opportunity to bring my culture, ancestry, and other Latinos with me on this new adventure,” Lopez said in a statement to Deadline. “Together, we’ll write a new chapter of success and empowerment for Latinos everywhere, because when one of us grows, we all grow.”
In December, Deadline revealed the agency’s launch of CAA Latino, an initiative to drive new opportunities to its Latino and Hispanic clients including Salma Hayek, Jennifer Lopez, Pedro Pascal, Jessica Alba, Angel Manuel Soto and Ana de Armas, while also expanding their roster with new talent. In addition to Carlos Eric Lopez, On My Block star Jessica Marie Garcia recently joined the agency.
Lopez and Dia de Muertos are represented by The Lede Company.