Cinereach has announced a new direction for the organization under the leadership of new CEO Jennifer Strachan.

Cinereach will primarily operate as a media incubator focused on narrative research and strategy development, with the goal of advancing stories that spark greater curiosity, understanding, empathy, and agency. Cinereach’s production work will also expand beyond film, to new and emerging media platforms. 

Under Strachan’s leadership, Cinereach has developed a proprietary research method, produced in collaboration with community partners and issue experts. Cinereach’s researchers and partners will deconstruct social issues, map out their ecosystems, and ultimately identify highly entertaining narrative opportunities for film, television and emerging media. They’re currently incubating topics with partners including: climate visibility in partnership with Good Energy, civic leadership with Partnership for Public Service, and Black female identifying creators in partnership with Soul Center. 

“Cinereach has and always will be committed to telling powerful stories in collaboration with great storytellers,” stated Jennifer Strachan, CEO, Cinereach. “I’m honored to lead this next chapter for Cinereach as we experiment to create a domino effect that puts the power of story to work with others in the ecosystem, building momentum toward greater cultural shifts.” 

Founded in 2006, Cinereach has supported and produced more than 200 independent films, including Academy Award-nominated feature films and documentaries: Marcel the Shell with Shoes On, Beasts of the Southern Wild, Cutie and the Boxer, and Time. Cinereach may be best known for supporting emerging artists before they become industry leaders including Damien Chazelle, Ryan Coogler, and Boots Riley. Cinereach’s next film Tuesday, starring Julia Louis-Dreyfus, will be released this summer and distributed by A24.