Kalki 2898 AD is set to be one of the most unique films to come out of India. Prabhas, Deepika Padukone, Disha Patani, Amitabh Bachchan, Kamal Haasan lead the cast, which is one of the best ever. Nag Ashwin has made a dystopian film where the world is ruled by evil, and a mythical superhero comes to rescue it. The hype around the movie is good. Fans will remember that after the release of Salaar, producer of Baahubali Shobu Yarlagadda said that Prabhas and team could have promoted the movie way better in Hindi markets. He said that Prabhas did not need any promotions in the Telugu belt. He also stated that as a producer he would have showcased the world of Khansaar in a much bigger manner as part of promotions.
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Kalki 2898 AD: Prabhas to promote the film in a big manner
It seems like Nag Ashwin and Vyjayanthi Movies want to make a big noise about Kalki 2898 AD on the global level. They have developed a special animated prelude to Kalki as per Pinkvilla. It will have a direct OTT premiere on a leading platform. This is done to introduce eager fans and neutrals into the world of the film. The source told the portal that it is in animated format, and Prabhas has dubbed for his character. It will introduce Amitabh Bachchan, Kamal Haasan, Prabhas, and Deepika Padukone. The actress still has a bit of shoot left for Kalki 2898 AD.
It seems the rights for this prelude have been purchased at a whopping price. The makers want to market it at an international level, and this is an excellent idea. It is a trail-blazing marketing campaign, and the details are top secret.
Take a look at the first glimpse of Kalki 2898 AD
Kalki 2898 AD might get a bit delayed as the makers are factoring in the general elections in Telangana. The release date as of now is May 9, 2024. They might opt for May 30 which will mean delay in promotional material as well.