The recently retired Kiss has sold its music catalog, likeness and brand name to Swedish entertainment firm Pophouse. Financial terms were not disclosed, but The Associated Press reports the deal is estimated to be over $300 million.
“As part of the partnership, Pophouse will create digital versions of Kiss that will allow the band and their unique personas to live forever,” Pophouse and Kiss said in a press release announcing the deal. “Through a magical combination of cutting-edge technology and unrivaled creativity, Pophouse will bring the full, authentic Kiss experience to both existing and new fans for years to come.” The avatar show is slated to launch in 2027.
As part of the deal, Pophouse CEO Per Sundin says a biopic, a documentary and a Kiss experience also are planned.
Kiss announced during its final End of the Road Tour show at Madison Square Garden,that the band would live on as digital avatars in the Pophouse-produced hologram shows beginning in 2027.
“We have always been breaking new ground in popular culture, and this partnership will ensure that we continue to do so for years to come, said Gene Simmons, bassist and co-founder of Kiss. “Because what Pophouse is doing, is breaking rules. We already have several plans in development, where the avatar show is one, a biopic another and a Kiss themed experience a third. The future could not be more exciting!”
The partnership with Kiss marks Pophouse’s second investment outside of Sweden, following the acquisition of Cyndi Lauper’s music catalogue
The deal is subject to certain conditions and regulatory approvals.