NBCUniversal Media Group has promoted veteran executive David Pietrycha to the newly created position of Chief Business Officer, reporting into the group’s chairman, Mark Lazarus. 

Pietrycha had held the title of EVP, Strategy & Business Development.

In this newly created role, Pietrycha is responsible for developing the strategies that help drive the evolution and growth of the business. He will work closely with division leadership on major resource allocation and investment decisions, including content rights, strategic partnerships, mergers and acquisitions, and new business development, facilitating these efforts across Media Group businesses. The portfolio encompasses NBCU’s broadcast and entertainment cable networks, direct-to-consumer businesses, including Peacock, NBC Sports properties, international networks, affiliate relations, content distribution and advertising sales. 

“Dave has been an invaluable partner to me over the past few years as we have quickly grown and evolved our television and streaming business model,” Lazarus said. “In his new post, Dave’s insight, relationships and creative thinking will be instrumental as we continue to play a leading role in shaping the future of our industry.” 

Most recently, Pietrycha held the title of EVP, Strategy & Business Development, where he led strategy for major sports rights negotiations, including NFL, NASCAR and WWE. He also played an integral role in new business opportunities and distribution initiatives, NBC affiliate renewals, as well as additional key portfolio decisions across linear and streaming platforms.  

Previously, Pietrycha was Chief Financial Officer for NBC Sports Group with financial and strategic oversight of NBC Sports Group properties that included NBC Sports, NBC Olympics, NBCSN, Golf Channel, 11 NBC Sports Regional networks, NBC Sports Radio and NBC Sports Group Digital. Prior to his sports role, Pietrycha held financial leadership posts in the NBC News Group and the NBC Owned Television stations division.