Content producer marketing Job at Fly.co, New York, NY

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  • Fly.co
  • New York, NY

Job Description

Full job description

Company Description

Fly.co is a newly-launched streetwear discovery platform designed to recognize luxury brands for a passionate fashion community. Through a curated selection and seamless user experience, fly.co empowers independent designers and elevates the discovery of high-quality streetwear.

See also:

  • instagram.com/_lowheads
  • instagram.com/ap0cene

Role Description

We are seeking a creative and strategic champion with a passion for fashion and an eye for aesthetics to take ownership of creating visually stunning content for Fly.co. This emerging role focuses on leveraging Generative AI to craft compelling photography and filmography of our products and designers, elevating our brand's visual storytelling to new heights.

In this pivotal role, you will work closely with our partner designers to create visually captivating imagery and videos that showcase Fly.co's luxury streetwear products and the designers behind them. Your work will play a key role in building our brand’s online presence and attracting both designers and customers to our platform, as well as maintaining the freshness of our in-app experience.

Being involved in the launch of a startup can be a distinctive career achievement. For our H1 2025 launch, our OKR is to develop an engaging visual content library featuring 5+ streetwear designers, and to grow our Instagram reach to at least 40k followers. A performance bonus may be available for exceeding baseline metrics. This will be your primary responsibility, but you are encouraged to define creative strategies and fully express your vision.

Responsibilities

  • Use Generative AI tools to craft high-quality photography and filmography that highlights Fly.co’s designers, their collections, and the stories behind them.
  • Use Generative AI tools to generate motion-graphics for the Home screen of our mobile app.
  • Capture the essence of streetwear culture through compelling visual storytelling.
  • Develop, execute, and manage a content strategy that aligns with Fly.co’s branding and growth goals, as well as our partner streetwear designers and their bespoke personas.
  • Produce content for social media platforms (Instagram, TikTok, etc.), ensuring an always-on approach with engaging posts and stories.
  • Collaborate with designers to understand their brand aesthetic and translate it into visually striking content.
  • Innovate with AI tools and techniques to push creative boundaries in fashion photography and filmography.
  • Build and maintain a library of assets that can be repurposed for marketing campaigns, product launches, and branding efforts.
  • Work independently to manage timelines, deliverables, and creative output.
  • Contribute to the overall growth of Fly.co by helping attract designers, customers, and social media followers.

Qualifications

  • Passion for fashion, streetwear culture, and visual storytelling.
  • Proficiency with AI tools for photography and filmography (e.g., generative AI tools, AI-powered editing software).
  • Experience in photography, videography, post-production, and/or motion graphics.
  • A keen eye for aesthetics, composition, and attention to detail.
  • Strong understanding of social media platforms and how visual content drives engagement (Instagram, TikTok, etc.).
  • Ability to work independently and manage multiple creative projects simultaneously.
  • Excellent communication skills to collaborate with designers and the internal team.
  • Strong organizational skills and a proactive approach to problem-solving.
  • Experience with fashion e-commerce or digital marketing is a bonus but not required.

Benefits

  • Be part of a growing startup and contribute to shaping its visual identity from the ground up.
  • Showcase your hands-on experience in visual storytelling, photography, filmography, and production.
  • Work in a dynamic, creative environment with opportunities to innovate and experiment, by implementing cutting-edge AI-powered visual content strategies.
  • Collaborate with talented designers and showcase their work to a broader audience.
  • Opportunity to grow with the company and expand responsibilities as Fly.co scales.
  • Licenses to flagship Generative AI models including, but not limited to, Runway, F.lux, Sora, Midjourney, SDXL, and GPT 4o.
  • Unlimited access to high-performance compute.
  • Competitive commuter stipend.

To Apply

Please submit your application via Indeed, and/or email join@fly.co

Job Type: Internship

Pay: From $1,250.00 per month

Schedule:

  • Monday to Friday

Application Question(s):

  • Please provide link(s) to your personal portfolio or sample work:

Work Location: In person

Job Tags

Internship, Monday to Friday,

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