Some of the most important meetings in Hollywood history will take place in the coming week, as OpenAI hits Hollywood to show the potential of its “Sora” software to studios, talent agencies, and media executives.

Bloomberg is reporting that OpenAI wants more filmmakers to become familiar with Sora, the text-to-video generator that potentially could upend the way movies are made.

Producer Tyler Perry has already seen it in action, and was so impressed that he put on hold plans for an $800 million studio expansion in his Atlanta base.

“Being told that it can do all of these things is one thing, but actually seeing the capabilities, it was mind-blowing,” he said in an earlier interview. While the businessman in him sees the opportunity, he also expressed worries about the people who work in the business. “There’s got to be some sort of regulations in order to protect us. If not, I just don’t see how we survive.”

Sora will likely be released to the public later this year.

Bloomberg reports that OpenAI’s discussions are just the latest round of talks, according to sources familiar with them.

The specific details are unknown. A company spokesperson gave Bloomberg a vaguely worded response on its plans: “OpenAI has a deliberate strategy of working in collaboration with industry through a process of iterative deployment – rolling out AI advances in phases – in order to ensure safe implementation and to give people an idea of what’s on the horizon. We look forward to an ongoing dialogue with artists and creatives.”

AI’s potential to disrupt the industry is no surprise. Its affects were prominent in the negotiations related to last year’s Hollywood writer’s strike.