The upcoming sports streaming service from ESPN, Fox & Warner Bros. Discovery has found its boss.

The service, which doesn’t have a name yet, has appointed Pete Distad, a former Apple and Hulu exec as CEO.

“This is an incredible opportunity to build and grow a differentiated product that will serve passionate sports fans in the US outside of the traditional pay TV bundle,” Distad said. “I’m excited to be able to pull together the industry-leading sports content portfolios from these three companies to deliver a new best-in-class service.”