The Summer Olympics in Paris are poised to set a record for advertising revenue, according to NBCUniversal.
Dan Lovinger, President of Olympic & Paralympic Partnerships at NBCU, said $1.2 billion has been collected to date, which is just shy of the all-time mark.
“The new record is...
AMC Networks is rolling out cheaper, ad-supported tiers for all of its niche streaming services after putting ads on its flagship AMC+ bundle late last year.
The new versions will all be up and running by the end of the 2024-25 upfront, the company...
GroupM, the media buying arm of advertising giant WPP, is planning to double its annual investment in women’s sports and create a dedicated marketplace to facilitate deals.
The company said the initiative will begin in the 2024-25 upfront, with an initial roster of advertisers...
NBCUniversal plans to start using generative AI in its ad sales efforts, the company announced Wednesday at its One24 event for advertisers.
The AI effort will specifically drive audience targeting and advertiser performance.
The AI initiative is one of several introduced during One24, which was...
In the first expansion of the Disney Real-Time Ad Exchange, the media company is rolling out a more advanced offering for streaming advertisers featuring tech platforms run by Google and The Trade Desk.
Dubbed DRAX Direct, the initiative aims to streamline the process of...
National CineMedia, which exited Chapter 11 bankruptcy last summer, drew cheers from investors Monday after an encouraging fourth-quarter earnings report.
Shares in the company shot up 17% in after-market trading on the quarterly numbers, which featured a small but notable uptick in national advertising...