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Masters Tournament First Round Viewership on ESPN Highest Since 2015

ESPN’s live telecast of the first round of the Masters Tournament on Thursday averaged 3.2 million viewers, the highest for the first round since 2015. It represented a jump of 28% in viewership over last year’s first round. The telecast aired from 3-8:06...

NASCAR Hires Ex-ESPN Exec John Dahl As Its New SVP Content

NASCAR has hired John Dahl as its new SVP Content, bolstering the sanctioning body’s efforts to further connect with current and new fans across the globe over a range of content platforms. Dahl joins NASCAR after a career at ESPN, where he ascended from...

‘Monday Night Football With Peyton & Eli’ Extended At ESPN Through 2034

Peyton Manning’s Omaha Productions is staying in business with ESPN through 2034. The company has struck a long-term, multi-platform media rights extension for the next nine years. This covers Monday Night Football with Peyton and Eli as well as original series such as Peyton’s...

South Carolina-Iowa NCAA Championship Breaks Audience Record

South Carolina defeated Iowa in front of a record-breaking national audience on Sunday. The NCAA Women’s Championship delivered 18.7M viewers across ABC and ESPN, which marks an 89% increase in viewership year-over-year. Not only is that the most-watched women’s college basketball game on record, the...

Senior ESPN Production Exec Norby Williamson Is Leaving After A Nearly 40-Year Run

ESPN EVP of Production Norby Williamson, who helped build SportsCenter into a signature franchise but recently had a public clash with Pat McAfee, is departing after nearly 40 years at the network. Burke Magnus, President of Content, relayed the news to employees in a...

Iowa Defeats LSU In Most-Watched Women’s College Basketball Game Ever

Once again, the Iowa Hawkeyes are leading ESPN to record audiences for women’s basketball. Last week’s Elite Eight matchup between the Hawkeyes and the LSU Tigers drew 12.3M viewers, making it the network’s most-watched college basketball game ever. It’s also the largest audience ever...