The NCAA Men’s Basketball Championship delivered a bigger audience than last year, but it wasn’t enough to best the women’s title game. UConn defeated Purdue on Monday to an audience of 14.82M viewers across TNT, TBS, and truTV, according to Nielsen. That’s a slight...

South Carolina defeated Iowa in front of a record-breaking national audience on Sunday. The NCAA Women’s Championship delivered 18.7M viewers across ABC and ESPN, which marks an 89% increase in viewership year-over-year. Not only is that the most-watched women’s college basketball game on record, the...

Thee women’s NCAA Semifinals on ESPN shattered viewership records, as all-time NCAA basketball scoring leader Caitlin Clark led her Iowa Hawkeyes to a thrilling win over the UConn Huskies, 71-69, in a game that wasn’t decided until the final seconds. UConn-Iowa delivered...