The Summer Olympics in Paris are poised to set a record for advertising revenue, according to NBCUniversal.
Dan Lovinger, President of Olympic & Paralympic Partnerships at NBCU, said $1.2 billion has been collected to date, which is just shy of the all-time mark.
“The new record is...
Peacock is adding some A-list podcaster firepower to its Olympics coverage.
The streamer has tapped Alex Cooper, host of Call Her Daddy, to host a series of watch parties in Paris.
The NBCU company is launching Watch with Alex Cooper, live interactive watch parties. She...
The NBC television network will extend its live coverage of the 2024 Paris Olympics Opening Ceremony to Imax locations nationwide on Friday, July 26 — the first time the global event will be presented live on the big screen.
The first-ever Summer Olympic opening...
NBCUniversal is adding a set of features to Peacock as it gets set for the streaming outlet’s live coverage of the Paris Olympics this summer.
At the company’s One24 tech showcase Wednesday, execs touted the new aspects of the streaming experience for both consumers...