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YMU Agency Signs Grace Beverley Amid Influencer Push

EXCLUSIVE: Social media influencer Grace Beverley has signed with YMU, the UK talent agency that represents stars including Simon Cowell and Claudia Winkleman. Beverley, 26, is an entrepreneur and digital broadcaster, boasting 3M followers across Instagram, TikTok, and other platforms. She has founded three...

Simon Cowell’s Agent YMU Confirms Permira Sale, Financial Restructure

EXCLUSIVE: YMU, the UK agency that reps Simon Cowell, Graham Norton, and Nicole Scherzinger, has confirmed its sale to private equity company Permira under a £60M ($76M) deal. Permira has taken full control of YMU’s newly-created parent company Yokozuna Newco Limited, with Trilantic Europe...