Longtime NBC ad sales executive Krishan Bhatia has landed at Amazon as VP, Global Video Advertising Sales, a new position for a new team within ad sales focused on streaming TV offerings across live sports, Amazon Freevee, Twitch, Prime Video ads, and third-party...
AMC Networks is rolling out cheaper, ad-supported tiers for all of its niche streaming services after putting ads on its flagship AMC+ bundle late last year.
The new versions will all be up and running by the end of the 2024-25 upfront, the company...
The lineup for this spring’s NewFronts presentations to ad buyers has been finalized, with TikTok, Meta Platforms and Snap providing high-profile tech presence as Amazon and Peacock take a step back.
Slated to run from April 29 to May 2, the NewFronts are returning...
In the first expansion of the Disney Real-Time Ad Exchange, the media company is rolling out a more advanced offering for streaming advertisers featuring tech platforms run by Google and The Trade Desk.
Dubbed DRAX Direct, the initiative aims to streamline the process of...