AMC Networks Expands Ad-Supported Streaming Across Full Portfolio
AMC Networks is rolling out cheaper, ad-supported tiers for all of its niche streaming services after putting ads on its flagship AMC+ bundle late last year. The new versions will…
E.W. Scripps Repositions ION As A General Entertainment Network
E.W. Scripps, which acquired ION in 2020, is repositioning the broadcast network as a home for general entertainment and live sports. WNBA and National Women’s Soccer League games will now…
NBCUniversal Leans Into AI In Upfront Ad Sales Push
NBCUniversal plans to start using generative AI in its ad sales efforts, the company announced Wednesday at its One24 event for advertisers. The AI effort will specifically drive audience targeting…