E.W. Scripps, which acquired ION in 2020, is repositioning the broadcast network as a home for general entertainment and live sports.
WNBA and National Women’s Soccer League games will now occupy weekly slots in the programming lineup, which had historically consisted only of syndicated...
With the popularity of women’s basketball on the rise, Prime Video and the WNBA have reached an extension of their current rights deal through the next two seasons.
Rights to the NBA and the WNBA are set to expire in 2025 and speculation has...
GroupM, the media buying arm of advertising giant WPP, is planning to double its annual investment in women’s sports and create a dedicated marketplace to facilitate deals.
The company said the initiative will begin in the 2024-25 upfront, with an initial roster of advertisers...