EXCLUSIVE: Audiences can’t get enough of The Valley.
The Vanderpump Rules spinoff premiered March 19, ranking as Bravo’s most-watched series premiere in nearly 10 years. After seven days of multi-platform viewing, the debut episode tallied 2.8M viewers, including 1.6M in the 18-49 demo.
Streaming played a big part in the audience metrics, with Peacock contributing 61% of the viewership in the 18-49 demo. Overall, Peacock was responsible for about 51% of the total seven-day viewership for the episode, making it the top Bravo original series premiere in the platform’s history.
The Valley follows a group of close friends as they trade bottle service in West Hollywood for baby bottles in the Valley all while they navigate bustling businesses, rocky relationships and feisty friendships. Kristen Doute, Jax Taylor and Brittany Cartwright star in the series.
The cast also includes Doute’s partner Luke Broderick as well as Danny & Nia Booko, Jesse & Michelle Lally, and Jason & Janet Caperna. Joining the series as friends are Jasmine Goode and Zack Wickham.
The Valley is produced by 32 Flavors Entertainment, Haymaker East and Evolution Media, an Amazon MGM Studios company. Alex Baskin and Jeff Festa executive produce for 32 Flavors Entertainment. Aaron Rothman, Josh Halpert and Jessica Chesler executive produce for Haymaker East. Barry Poznick and Lucilla D’Agostino executive produce for Evolution Media. Keith Burke, Chaz Morgan, Anne Swan, Lisa Vanderpump and Ryan Revel also executive produce.
New episodes air Tuesdays on Bravo at 9 p.m. ET/PT. Episodes are available to stream next day on Peacock.