EXCLUSIVE: Social media influencer Grace Beverley has signed with YMU, the UK talent agency that represents stars including Simon Cowell and Claudia Winkleman.

Beverley, 26, is an entrepreneur and digital broadcaster, boasting 3M followers across Instagram, TikTok, and other platforms. She has founded three companies, including activewear brand TALA, and her first book, Working Hard, Hardly Working, was a Sunday Times bestseller. Her podcast of the same name has reached 25M people.

Lucy Loveridge, YMU’s Joint Managing Director of Global Entertainment, said Beverley was a “stand-out” talent. Beverley added that YMU was a “perfect fit” at a pivotal point in her career.

YMU has made a concerted push into the influencer realm, signing online stars including Patricia Bright and Sophie Hinchliffe. They fall under YMU’s global entertainment division, which was formed in March by merging its social and entertainment units.